Ninja Ninja
Approach
It started with a hunch: their name wasn’t pulling its weight. So we took a step back, dug into their origin story, and built a brand around what made them different. “NinjaNinja” wasn’t just a quirky name, it was a metaphor that made perfect sense. Developers, like ninjas, are fast, skilled, efficient, and quietly brilliant. The name sticks in your brain like that song you keep humming for no reason, and it opened the door to a brand that’s sharp, funny, and self-aware, without ever losing credibility.
The outcome
The visual system followed naturally: precise layouts, custom icons, clean type, and a few clever surprises hidden in plain sight. A clear narrative, and a tone of voice that lets them stand out, and suddenly the whole thing clicks. NinjaNinja now has something most development agencies don’t: a story people actually want to tell.
“The Mothership didn’t just give us our name, visual brand and website, they hand-off a full identity. The bold copy and minimalist visuals made perfect sense, and they understood that from the start.”
