Rubor
Approach
The ask was clear from day one: no fluff, no guesswork. Rubor needed a solid brand foundation, ready to speak confidently to a digital-native audience of mainly woman across Europe. Through strategy workshops, moodboarding and a sharp visual direction, we developed a brand that’s elegant, efficient, and unmistakably theirs. Think minimal layouts, nude tones and a visual identity that stays out of the way. The website ux needed to be super simple.
Why it works
Together with our team of freelancers, we shaped both the brand and a fully custom Shopify storefront designed, built and refined to feel effortless for users, and easy to manage behind the scenes. The result is a brand that holds its own, both online and in-store. Strong visual consistency and technical reliability have made it a point of pride for the client, their customers, and retail partners alike.
“The created branding is exactly how we want our customers to see us. Plus, our website is incredibly easy to manage, which makes a huge difference. What really sets The Mothership apart is how they keep checking in, even after the project ended, offering tips and advice just because they care. It’s rare to find a team that’s so genuinely invested in your success.”
